Category Archives: Marketing

RealReal invests in brick-and-mortar stores increasing its revenue, brand

The RealReal is investing smartly and heavily in brick-and-mortar stores this year. After initial success with the company’s New York City location in the sought after area of SoHo, the luxury consignment store is looking to open up more pop-up stores throughout the country, with an upcoming one in Las Vegas Nevada.

The RealReal is an online consignment fashion store that focuses on selling luxury items including clothing for men and women, as well as household items. The San Francisco-based company has tapped into major potential revenue by opening brick-and-mortar stores that are increasing brand awareness throughout the United States.

Founder and CEO of the RealReal, Julie Wainwright, is famous for within startup circles. Thanks for her expertise, the RealReal has achieved $123 million in venture funding with $500 million planned in gross merchandise. Most of this revenue comes from the RealReal app.

In 2016, the New York City pop-up location cashed in $2 million. RealReal’s Allison Sommer, the company’s director of Marketing, noted that the average order increases six times that of online orders. Users of the brand become instantly hooked once they see the cool features and value of the brand, she adds.

The next RealReal store will be in Las Vegas, Nevada. Clientele can take advantage of the company’s authentication specialists and gemologists that will on hand to assist customers with these pop-ups. With such success at the heels of its real-life, brick-and-mortar stores, RealReal’s competitors like Vestiaire Collective and ThredUp are following suit. The real challenge will be increasing its membership and brand awareness to stay on top.

Currently, RealReal has seven million members around the world. With that kind of presence online, Sommers points to having a brick-and-mortar store will be key to sending the company’s message to its current members and future members as well.

The Wikipedia Writing Truth

The talent and knowledge required to make a Wikipedia page that is truly excellent are not possessed by just anyone. Those who contribute to Wikipedia often possess such abilities. Since Wikipedia relies on volunteers, not everyone who contributes content to the online encyclopedia does a totally professional job like those that Wiki experts for hire can do. A collective of college professors and their students are hoping to improve some of the material on the site immensely.

In an article published on Mother Board, it was revealed a group of academics are encouraging students to contribute to the site. Some of the students will be graded on their content. Submissions to Wikipedia are substitutes for term papers. The motivation behind these contributions is to make sure topics related to science and other fields maintain accuracy and thoroughness. Consider the help of these professors and their students to be an great help to the community and its readers.

A lot of food for thought comes from the academic endeavor. Businesses hoping to rely on a Wikipedia page to help with their marketing, promotions, and branding should keep quality of content in mind. Individuals with their eye on Wikipedia as a means of supporting reputation management also should take notes.

Quality content – content that is accurate, complete, clear, and well-written – is the only type of content that is valuable. Businesses owners and interested individuals do have to think about this. Doing so leads them to realizing hiring a solid Wikipedia writing service is the best thing to do. Get Your Wiki may be that perfect Wikipedia writing service.

Get Your Wiki is home to full-service writing, editing, and even follow-up monitoring. The monitoring helps address third-party edits, spam, and other issues. This further boosts the potential for the Wikipedia page to come off as best as possible. This allows the writing to have a helpful and positive impact. That is the impact worth pursuing. Hire wiki writers from Get Your Wiki today or read more about their service in the following link >>

The Sheer Importance of Professional Wikipedia Page Creation

Wikipedia has been a website used by millions since its inception years ago. It is a site you can go to if you want to learn more about a celebrity, historical event, health concern or even a business. Many people do not know that Wikipedia is also being used by the common company owner as well. People who make a Wikipedia page are having great success with bringing in new customers because of the work that has been done. Not only can Wikipedia be a great site to teach people more about your company, but it can also be a wonderful tool to bring in new clients in the long run. This is because people reading about your company might then want to make use of it for themselves.

If you do not have the time to put into Wikipedia business page creation, you might wonder who or what can do this for you. Another real problem that many business owners face is that Wikipedia is relatively strict when it comes to creating pages. They make sure that all pages follow certain formats and guidelines so that everything is properly written and easy to follow. If you are unsure of how to follow these formats, it might help to work with experts like the Get Your Wiki writers for hire. Get Your Wiki offers a variety of professional writers who specifically work on making Wikipedia pages all day and everyday.

In fact, Get Your Wiki has created many of the professional pages you have probably already seen on the site. This is easy for the average business owner because it takes the guesswork out of making their own Wikipedia page. Plus, you will know that the page is being created well and is going to last a lifetime on the site because it has followed the specific format that has been set by Wikipedia themselves. If you have questions or comments about using Get Your Wiki, you will want to contact them in order to learn more about their services. This is a great way to get better known on the Internet through a site that is being used by millions. You can easily reach out to thousands more when using Wikipedia and having your own established page. In order to have a successful page, you need the right writers on your side doing the writing and page creation for you.

Learn more about the services of Get Your Wiki by clicking on the following link:

Discovering The Colors Of Fantasy With Lime Crime

While cosmetic users have their own individual brand and color preferences, there have always been some universal rules. Makeup should always look natural. It shouldn’t draw attention to the person wearing it. And certain types of cosmetics were appropriate for certain places and times of day, while others should be confined to nightclubs and Halloween parties. But then Lime Crime came along and changed all of the cosmetic rules, from the look of makeup itself to the way in which it’s marketed and sold.

Lime Crime was created by Xenia Vorotova, better known in the fashion world as Doe Deere, a former fashion school student and model who had attracted attention for her distinctive eye makeup. Having difficulty reproducing her look for herself and others using pre-packaged cosmetics, Deere began manufacturing her own in her New York City apartment. With the support of her husband and business partner, Doe officially launched the Lime Crime cosmetics brand in the summer of 2088. The Lime Crime products were initially marketed and sold only online. While one of the brand’s first signature eye shadows was Lime Criminal, Doe has said that the Lime Crime name has no particular relevance, and was chosen for its playful rhyming.

Indeed, “playful” seems to be the image behind the Lime Crime name, with fantastically garbed and made-up models camping it up in online advertising, and product packaging featuring a unicorn motif. Deere also refers to her customers as “unicorns”, and exhorts them on her company website and blog not to give up their daydreams. She also encourages them to look at makeup as a form of freedom and self expression, rather than a means to cover up imperfections.

Reviews of the Lime Crime products were largely positive when the brand debuted, calling the products “radical” and “trend-setting”. Reviews from the general public indicated that they were also taken with Lime Crime’s distinctive color palette and pigment use. The brand caught the attention of several prominent fashion show makeup artists as well. In 2009, the company began adding lipsticks to its product line. Despite the popularity of the eye shadows and their importance to the brand, lipstick sales, especially the brand’s Velvetine line, began to dominate Lime Crime sales. Because of the Velvetine line’s popularity, the company began offering it with a range of application methods, from matte to liquid. Nail and hair color in candy hues were also added to the brand lineup. All products are vegan-specific and cruelty-free.

Because the brand is of most appeal to younger, more urban users, when Lime Crime began expanding its sales base beyond online marketing, it selected NastyGirl and Urban Outfitters to carry its line in their stores. Lime Crime is also now available in the radical retailer Dollskill. Lime Crime continues to maintain its online store and retains a strong online presence. The brand offers non-models a chance to try modeling on a weekly basis. Lime Crime users can submit photos of themselves for the company to use on their “Friday Fashion” page. This gives the world a chance to
see these ladies, and the various Lime Crime products, at their creative best.