Sentient AI – Conversion Rate Optimization

Introduction

 

First off, lets introduce the two terms that will be used throughout this article. The first is Sentient AI. What is/are sentient AI? This is the term given to artificial intelligence, or machines that are self-aware and have human-level intelligence. Some people are completely against further development of Sentient AI, speculating the end of human civilization. This article is not a summary on end of world scenarios so let’s move to the second term, Conversion Rate Optimization. Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

 

Fusing Sentient AI and CRO

 

Now that we understand the two definitions, lets discuss how Sentient AI are disrupting conversion rate optimization in the marketplace. The first way that AI is making an impact in marketing and CRO, is because with AI, you can test a lot more ideas and processes than can currently be done. Earlier this decade, the best “Go” player in the world was beat by AI simply because a machine can “think” about millions of decisions in the same amount of time it takes a human to think of one. With this in mind, it is the same way when testing ad campaigns, targeting, and A/B tests.

 

The most astounding reason why AI is disrupting the marketing space is because AI learns from its mistakes at a speed beyond human understanding. It will adapt adjust accordingly, with the data that is being provided from customers and the target market. For example, if your customer prefers a green button, over a blue one, the AI will make these changes based on data, to create a better optimization record. Get it? The AI learns from our patterns of behavior. Another example is this, if a target customer sees a price is too high, but adds to the cart anyway, and then does a google search and finds that the product is overpriced, the customer will leave the site. The AI will learn this, do an algorithm search to find the right price, and then will test and implement its findings.

 

Conclusion

 

In conclusion, Sentient AI is both a blessing and a foggy curse. It’s foggy because we can’t see the future and don’t know how AI will evolve. For now, keep testing.

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