Tips for Building Your Positive Online Reputation

Having a positive reputation has been a requirement for success in the business world for centuries. While reputation used to be based largely on word-of-mouth reputation, online reputation is becoming more and more important. Online reputation management professionals in recent interview (http://www.forbes.com/sites/cherylsnappconner/2016/07/19/9-online-reputation-management-services-entrepreneurs-can-achieve-by-themselves/#667f7d8e72eb) gave tips on how any small business or website owner can build and improve their online reputation.
Own Multiple Domains
One unusual tip for a website or online business is to own multiple domains. While you obviously need at least one domain to run a website, it would be a good idea to own several, particularly those with names very similar to yours. These domains could then automatically link to your website and will greatly reduce the risk that someone will establish a fake or knock-off version of your website.

Utilize Social Media and Keep it Updated
Another tip is that all businesses need to establish social media websites and keep them updated on a regular basis. Having social media pages on Facebook, Instagram, Twitter, and other sources will ensure that you are able to provide your message to the general public. However, it is also important that you update your pages regularly. This will help to ensure that the public is aware that you are still active and doing positive things.

Publish Press Releases
Another very important tip to build a good online reputation is to publish positive press release on a regular basis. Whenever you have something newsworthy or positive to boast about, it would be a good idea to post a press release on your site or any relevant site for marketing purposes. This will continue to build your brand and build customer awareness.

Manage Reviews
The most important tip to follow when building an online reputation is to manage the reviews of your business. It is very important that you stay on top of reviews that could be posted about your business online. Whenever there is a negative review, it would be a good idea to provide a professional responses that will help to ensure customers are aware that you respect and value them

 

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